Grace Hides

Despite what some might say, you can’t just always go for that most ubiquitous font in the world, can you? Avion font family channels those cool modernist vibes yet brings something new to the table. With a slightly more rectangular approach and some clever detailing, Avion has a distinct look of its own, yet provokes a calming familiarity of neutrality and objectiveness. As goes without saying, it’s also equipped with a sensible amount of features that make it a true, versatile workhorse. Get on board.

A neo-grotesque with 19 cuts from very light to very bold. On the basis of the classical form, Shapiro meets all the requirements that are placed on a good font, such as good readability, a sympathetic overall impression, as well as a balanced gray-effect. The very bold cuts are a good starting point for a branding.